The Cloud Room, named after the Prohibition-era Speakeasy at the top of the Chrysler Building, is an American band based in Brooklyn, New York. Their self titled album was released in 2005 and in 2007, they became the first unsigned band to be used in an international ad campaign when Pepsi used "Hey Now Now" in a Frédéric Planchon-directed spot titled "Destinies" and featuring Ronaldinho. In September 2007, The Cloud Room played the Sopot Festival in Poland, representing the U.S. along with music stars such as Sophie Ellis-Bextor, Norah Jones, M. Ward and Monrose.